![]() ![]() Keywords on Pinterest should be added to your description so the group of people that relevant to your target audience can find your content. Some good examples of keywords to use in this context are “healthy recipes for busy moms” or “simple home exercises for men”. Your keywords should be specific to that age group. For example, your niche is health and wellness targeting people between the ages of 25 and 60. Keywords are not only considered as one of the best Pinterest’s best practices but also important to find the right target audiences. Keywords on Pinterest are very essential. Keep in mind that the more specific your keywords, the more qualified leads you get. The most important thing about keywords is NOT to add the same keywords to all of your Pinterest boards.įor example, if your keyword is specific only to health and wellness, don’t add it to a board with a different niche, like DIY projects. Now that you know what keywords are for, the next important thing to do is plan strategies so that your target audience finds your content. You can also use other keyword research tools available on the internet. If it is not available yet in your country, don’t worry, Google is always getting your back. In some countries, the Pinterest Trends tool is already available to view the latest search trends or top daily searches on Pinterest. The thing that makes it different is it doesn’t yet have a tool that lets you display the rankings of keywords on Pinterest. Pinterest may be similar to some popular search engine sites like Google, but it’s still very different.
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